A Look at Apple Advertising -- With and Without Steve Jobs
Apple has been trying to find its voice in advertising and marketing since the passing of founder Steve Jobs in 2012. Here, a survey of the brand's advertising created under Mr. Jobs, and that conceived under the leadership of CEO Tim Cook, VP-Global ...
Read more on AdAge.com
Father of iPod Tony Fadell Says He Wishes Steve Jobs Could Have Seen Nest ...
Nest founder Tony Fadell has shared some of his experiences and anecdotes from when he worked at Apple along side Steve Jobs. Fadell is known as the 'father of the iPod' and now works at Google after the company acquired Nest Labs. Fadell first started ...
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Apple's New Beat: What Steve Jobs and Dr. Dre Have in Common
The company's late founder, Steve Jobs, made no secret of his belief that consumers don't really know what they want until someone else shows it to them. Colleagues predict that at Apple Dr. Dre could also cede some decision-making power and become ...
Read more on Wall Street Journal
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